ABOUT
CIAO
AANT raise from the passion and the will to change the world around us.
NEW LOOKS
In a constantly changing scenario that includes new scenarios every day, different values are needed, values that can adapt to these new times but, above all, can face today's challenges in the right way.
OUR VALUES
Passion. Always Passion
The main ingredient, the reason why AANT itself exists. Passion is the main driver of every project, it is what allows us to go beyond the brief, to propose things not calculated in the initial phases because new ideas aimed at improvement always arise during a design journey, exceeding expectations and ourselves.
Impermanence, discovering new paths
It seems like a controversial term, but it is not. Being impermanent means not standing still, not being satisfied, always wanting to find new solutions for new challenges. Every design challenge must have a unique trait, which is why there can be no single formula, and therefore it is necessary to experiment to find new ways.
Sustainability, beyond environment
Sustainability should not be limited to environmental aspects. It must go beyond and be an all-encompassing value. A project must be sustainable for the environment, but also for business and humans. A project must create value for humans, for the environment that hosts them, and for the economy that puts it into circulation: only in this way can the unwanted effects of a product designed with blinkers be avoided.
Responsibility & Awareness
Design is a political act. Design influences the actions allowed to the user through a given product or a given communication that speaks of certain values. Design generates an impact, intentional or not, on the people who experience our product rather than on those who are attracted to branding we have designed. And so, in a certain sense, people are bound by what a designer decides to implement.
Passion. Always Passion
The main ingredient, the reason why AANT itself exists. Passion is the main driver of every project, it is what allows us to go beyond the brief, to propose things not calculated in the initial phases because new ideas aimed at improvement always arise during a design journey, exceeding expectations and ourselves.
Impermanence, discovering new paths
It seems like a controversial term, but it is not. Being impermanent means not standing still, not being satisfied, always wanting to find new solutions for new challenges. Every design challenge must have a unique trait, which is why there can be no single formula, and therefore it is necessary to experiment to find new ways.
Sustainability, beyond environment
Sustainability should not be limited to environmental aspects. It must go beyond and be an all-encompassing value. A project must be sustainable for the environment, but also for business and humans. A project must create value for humans, for the environment that hosts them, and for the economy that puts it into circulation: only in this way can the unwanted effects of a product designed with blinkers be avoided.
Responsibility & Awareness
Design is a political act. Design influences the actions allowed to the user through a given product or a given communication that speaks of certain values. Design generates an impact, intentional or not, on the people who experience our product rather than on those who are attracted to branding we have designed. And so, in a certain sense, people are bound by what a designer decides to implement.
STATEMENT
When people think of design, they see only a very small part of what it truly is. Design has an impact, it has a shared responsibility. And from this perspective arises AANT's approach; an approach aimed at bringing attention to what few see, but everyone feels.
DESIGN 4 RELEVANCE
A significant part of a designer's work is the ability to question every situation: criticism is the beginning of a new path. Criticism helps identify problems, then to ask questions, and finally to find solutions.
In a world where everyone wants to provide answers thinking they will stand out, we believe that today it is more important to find not the right answer, but the right question. So that everything is generated from a correct starting point and not an illusory or blind one.
Design is born and sows its sense of existence from empathy, from the real understanding of people. Understanding users not only helps us understand their dreams and needs but leads us to create products and images that give life to stories that bring value.
Understanding people serves to create relevance. It serves to create a deep sense of why we are led to take certain actions. We believe that today, more than ever, we need relevance. Relevance for brands. For people. For society as a whole.
ONE MORE THING
We believe that good design should truly improve people's lives,
without compromising the well-being of our planet.
We believe that good design should truly improve people's lives, without compromising the well-being of our planet.
Ethics & Sustainability
Every day it becomes more evident the impact that design has on the world and people. Whether it is communication, a product, or a service, at the base of all this there is always a passage of values. Every design project is born to generate first a technological impact, and then a cultural one. With the advancement of increasingly sophisticated technologies and an increasingly complex and articulated society, it is now fundamental to consider the real impact of our products.
This not only helps to prevent unwanted effects but also to consider expanding our actions on a broader, more all-encompassing scale and thus with a greater value offer. All this is possible only if an ethical approach and sustainable consideration for the entire supply chain and ecosystem, but also for people, are integrated into the design processes. All this is, essentially, the awareness of going beyond appearance.