FGT Logistic is a transportation and logistics company based in Emilia Romagna, reviving an old family business in the same sector but now with new business goals. For this reason, a fresh brand look was sought, one that conveys modernity and is geared towards future development, aiming to bring freshness as well as seriousness to the entire project. FGT aims to present itself as a new but experienced company that can look ahead without fear.

The result of each element of the Visual Identity is dictated by positioning rules identified in the research phase. Shapes, fonts, and colors are the result of a clear and precise position, leaving no room for free interpretations for those who come into contact with the brand.