Oasis is a company that operates in the gaming industry, specifically in the realm of the iconic game Minecraft. After several years of experience in the sector, the Oasis team sought a unique image that could distinguish it from a visually homogeneous and delicate landscape to change. An in-depth analysis of the sector and a spirit of courage led to the creation of a comprehensive branding project built around the company's values. This aims to oppose the strong and clear aesthetics prevalent in the gaming sector, while also showcasing the professionalism and seriousness with which every product is created, as well as the true spirit of Oasis: professionalism and quality.