For us at Studio AANT, designing digital products doesn't mean doing it just because everyone else is, but it means seeking those directions that can offer value through not only the care of the experience but also through the design of the principle for which a given product is requested.
Having a website has been a must for many years. Having an app is common practice. But the rules are changing, and we need to go beyond the simplistic concept of digitalization: we need to find meaning, breaking the classic boundaries of a screen and bringing the experience into real life.